Waterfront Events The waterfront setting, historic ambiance and dual Victoria Station brands with nightly live music create a strong platform for private events, corporate functions and weddings. Target event planners and catering partners with flexible packages to monetize weekdays and shoulder seasons.

Local Partnerships A focus on locally sourced seafood and produce alongside Vic's Boathouse craft beers and wines opens opportunities for partnerships with regional fisheries, farmers, breweries and wineries, including co branded menus and supplier sponsorships.

Tourism Partnerships As a North Shore Salem destination near the water, there is potential to collaborate with hotels, tour operators and tourism boards to drive visitor traffic through package deals, cross promos and joint marketing.

Digital Marketing Leverage existing web technologies to optimize online reservations, menu discovery and seasonal promotions, while deploying data driven SEO and local advertising to attract diners and travelers.

Loyalty Program Create a loyalty or VIP club with exclusive offers, email campaigns and event perks to boost repeat visits, average order value and cross sell between Victoria Station and Vic's Boathouse.