New Product Launch ViiV Healthcare recently launched the Dovato blister pack in the U.S., featuring a discreet and perforated format for enhanced privacy and convenience. This innovation could open up sales opportunities among individuals seeking more convenient HIV medication packaging.

Community Engagement Grants ViiV Healthcare has initiated the Positive Action Community Grants Program to fund projects reaching those most affected by or at risk of HIV. Partnering with organizations supported by this program could lead to collaborative sales efforts in community health initiatives.

University Partnerships Through partnerships with institutions like the University of Nebraska-Lincoln for research programs, ViiV Healthcare demonstrates a commitment to advancing HIV care. Leveraging these academic connections may present sales prospects through collaborative research or product development.

Celebrity Endorsement Campaign Launching the Dr. Dawn K. Smith HIV Prevention Clinical Fellowship in collaboration with the American Academy of HIV Medicine provides a platform for celebrity-endorsed HIV prevention campaigns. Exploring joint outreach opportunities with fellowship alumni or key stakeholders could drive sales growth.

Innovative Marketing Initiatives With the introduction of initiatives like the Backseat Hotseat YouTube comedy series, ViiV Healthcare showcases a creative approach to preventive medication promotion. Collaborating on marketing campaigns or sponsorships related to these initiatives may generate sales leads among target audiences.