Insights

Heritage and Quality Leverage Viking Footwear’s 100+ year history and reputation for durability to position premium, long-lasting outdoor footwear to mid-market retailers seeking reliable, high-quality products with strong brand storytelling.

Expansion Opportunity Recent collaboration launch with Moomin branding signals openness to co-branded or licensed footwear lines; explore partnerships with other recognizable IPs or regional launches to broaden market reach and drive channel growth.

Sustainability Angles Emphasize durable, long-lasting construction as a sustainability differentiator to appeal to impact-conscious retailers and consumers, potentially expanding into recycled materials or repair/aftercare programs.

Digital and Tech Current tech stack includes Azure, Dynamicweb, Storyblok, and analytics tools; leverage data-driven merchandising, omnichannel campaigns, and enhanced e-commerce capabilities to boost online conversions and retailer collaboration.

Market Positioning Operate in a competitive segment with players of varying scales; target partnerships with mid-sized distributors or specialty outdoor retailers that value heritage, quality, and a practical price-to-performance balance to accelerate distribution gains.

Similar companies to Viking Footwear

Viking Footwear Tech Stack

Viking Footwear uses 8 technology products and services including AppNexus, Amazon CloudFront, Dynamicweb, and more. Explore Viking Footwear's tech stack below.

AppNexus
Advertising
Amazon CloudFront
Content Delivery Network
Dynamicweb
Content Management System
Storyblok
Content Management System
CookieYes
Cookie Compliance
Segment
Customer Data Platforms
Handlebars
Javascript Frameworks
Microsoft Azure
Platform As A Service

Media & News

Viking Outdoor Footwear AS launched Moomin rubber boots on Mar 14th '23.
Now there’s no need to avoid getting wet as Viking is launching their brand-new Moomin rubber boots.
Mar 13, 2023 | www.moomin.com

Viking Footwear's Email Address Formats

Viking Footwear uses at least 1 format(s):

Viking Footwear Email Formats	Example	Percentage
F.Last@vikingfootwear.com	J.Doe@vikingfootwear.com	81%
First.Last@vikingfootwear.com	John.Doe@vikingfootwear.com	13%
Last@vikingfootwear.com	Doe@vikingfootwear.com	3%
LF@vikingfootwear.com	DJ@vikingfootwear.com	3%

Frequently Asked Questions

Where is Viking Footwear's headquarters located?

Viking Footwear's main headquarters is located at 16b Brynsveien Oslo, Oslo 0667 Norway. The company has employees across 3 continents, including EuropeAsiaSouth America.

What is Viking Footwear's official website and social media links?

Viking Footwear's official website is vikingfootwear.com and has social profiles on LinkedIn.

What is Viking Footwear's NAICS code?

Viking Footwear's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Viking Footwear have currently?

As of June 2026, Viking Footwear has approximately 80 employees across 3 continents, including EuropeAsiaSouth America. Key team members include Ceo: R. H.Chief Commercial Officer (cco): U. S.Chief Product Officer: M. L.. Explore Viking Footwear's employee directory with LeadIQ.

What industry does Viking Footwear belong to?

Viking Footwear operates in the Retail Apparel and Fashion industry.

What technology does Viking Footwear use?

Viking Footwear's tech stack includes AppNexusAmazon CloudFrontDynamicwebStoryblokCookieYesSegmentHandlebarsMicrosoft Azure.

What is Viking Footwear's email format?

Viking Footwear's email format typically follows the pattern of F.Last@vikingfootwear.com. Find more Viking Footwear email formats with LeadIQ.

When was Viking Footwear founded?

Viking Footwear was founded in 1920.

Viking Footwear

Q: What is Viking Footwear's official website and social media links?

Viking Footwear's official website is vikingfootwear.com. Viking Footwear has social profiles on LinkedIn.

Q: How many employees does Viking Footwear have currently?

Viking Footwear has approximately 80 employees.

Q: What technology does Viking Footwear use?

Viking Footwear's tech stack includes Google Analytics, Microsoft ASP.NET, Tailwind CSS, TikTok Pixel, Microsoft Azure.

Q: What is Viking Footwear's NAICS code?

Viking Footwear's NAICS code is 448 (Clothing and Clothing Accessories Stores).

Retail Apparel and FashionOslo, Norway51-200 Employees

Viking Footwear is a Norwegian brand and retailer in the retail apparel and fashion sector, based in Oslo. The company traces its roots to 1920 when founder Peter Mathias Røwde began making rubber products to address Norway’s cold climate, and its boots soon served fishermen, foresters and other explorers. The business carries a tradition of craftsmanship and quality, producing footwear built to endure demanding conditions.

Today the range targets outdoor enthusiasts and families, with products used on high mountains as well as in kindergartens. In March 2023 Viking expanded its line with the launch of Moomin rubber boots to address wet conditions. Based in the Oslo region, the company operates as a mid-sized player within the outdoor footwear market, emphasizing longevity and reliability.