Channel Growth Leverage existing builder and contractor focus to expand sales through regional trade networks, contractor loyalty programs, and bulk pricing, supported by targeted local marketing.

Digital Channel The current GoDaddy site provides a foundation, but upgrading e-commerce capabilities, CRM integration, and analytics can improve lead capture and conversion for both contractors and homeowners.

Eco Lighting Position energy efficient lighting options such as LED retrofits and smart controls to builders and homeowners, aligning with market demand and potential rebates.

Private Label Explore exclusive lines or private label partnerships with manufacturers to differentiate Village View Lighting, improve margins, and secure repeat orders from regional customers.

Scale Services With a lean team, offer bundled services including installation support, project quotes, and maintenance packages to raise average order value and speed up deal closure.