Viori
Personal Care Product ManufacturingUtah, United States11-50 Employees
Viori is a small to mid-sized personal care company based in Provo, Utah, that develops natural hair care products. The brand’s concept stems from a centuries-old Red Yao hair-washing ritual in the Longsheng mountains, where water settled from daily rice washing is used to cleanse hair. Founders established the business to help preserve this ritual amid economic pressures that have left the Red Yao population vulnerable to losing their hair-care practices. The effort ties product development to a cultural heritage, presenting a natural approach for customers influenced by traditional care rituals. In the personal care manufacturing landscape, Viori targets consumers seeking natural solutions with a connection to history and culture. Recent milestones include Beautytap naming the brand among its Top 10 Brands for 2022 and honoring it in the Best Shampoo category, along with the launch of a limited-edition product in early 2023.
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