Recent Market Expansion Virgin Plus' recent launches of international roaming discounts and 5G services present an opportunity to target mobile users seeking affordable international connectivity and advanced network capabilities, appealing to both existing and new customers seeking enhanced travel and data experiences.

Technology Adoption The company's investment in 5G technology and website updates indicates a focus on modern digital infrastructure, which can be leveraged to promote upgraded device plans and data packages to tech-savvy consumers eager for the latest in connectivity.

Customer Loyalty Opportunities With initiatives like Black Friday deals and exclusive promotional offers, Virgin Plus demonstrates a commitment to attracting and retaining customers, opening avenues for cross-selling additional services such as internet and TV bundles to increase customer lifetime value.

Partnership and Affiliate Potential Partnership developments with companies like Value Mobile suggest room for expanding affiliate marketing strategies and bundled offerings, providing possibilities to collaborate with local retailers or digital platforms to grow subscriber base.

Targeted Travel Customers Limited-time roaming discounts signal an appeal to travelers and seasonal users, presenting sales prospects for specialized international roaming plans, travel bundles, and premium services aimed at consumers with frequent international stays.