Fifth-Gen Expansion Virgin Plus has launched fifth-generation wireless plans in Canada, signaling a strategic emphasis on high-speed mobility and competition with Fido and Koodo. This creates a sales opening to target SMBs and mid-market customers with tailored fifth-generation data bundles, prioritized support, and enterprise-grade SLAs.

Travel Roaming The brand rolled out roaming discounts timed for March Break, indicating strong demand from travelers. Opportunities exist to sell corporate roaming packages, travel-friendly data add-ons, and cross-sell to businesses with globally distributed teams, plus partner with travel channels for joint promotions.

Device Unlock Virgin Plus devices are locked by default and require unlocking. This creates opportunities to offer unlocking services within enterprise procurement, enable BYOD programs, and collaborate with IT and HR teams to deploy flexible devices and international usage.

Channel Growth Virgin Plus collaborated with Value Mobile in May 2024, illustrating a channel-driven distribution strategy. There is potential to expand wholesale or reseller arrangements with additional MVNOs and SMB-focused partners, accelerating reach into mid-market accounts and travel-heavy segments.

Bell Synergy As Bell’s flanker brand, Virgin Plus can leverage cross-brand opportunities to upsell wireless plans to Bell Mobility customers and bundle with Bell Internet and TV offerings for households and small businesses, increasing ARPU and customer retention across the Bell ecosystem.