Regulatory risk Virgin Plus faced CRTC investigations over locking practices and potential federal rule violations. This creates an opportunity to position compliance and risk management services, and to offer transparency-focused solutions or audits to regain consumer trust.

Growth through 5G Recent expansion into 5G wireless plans positions Virgin Plus in a competitive segment with Fido and Koodo. This presents cross-sell opportunities for advanced devices, business plans, and enterprise mobility services to seize early adopters.

Price competitive Launch of a 60GB data plan at a lower price point signals a willingness to compete on cost. Sales opportunities exist to upsell value-added services, international roaming, and bundled TV/internet offerings to attract price-sensitive customers.

Cross-sell potential The portfolio includes mobile, internet, and TV offerings with a strong member benefits proposition. There is an opportunity to upsell bundling, loyalty programs, and enterprise-grade connectivity for small to mid-sized businesses seeking unified telecom solutions.

Tech-enabled approach Adoption of a modern tech stack (Adobe Analytics, Tableau, OneTrust, Figma) indicates data-driven marketing and user experience optimization. This creates a chance to propose advanced marketing analytics, compliance workflows, and customer journey insights as services for improved acquisition and retention.