Virool (acq by PE(now ShopKick Ads)) Employee Directory
Advertising ServicesCalifornia, United States2-10 Employees
Virool operates as a video distribution platform for brand marketers in the advertising services industry, leveraging programmatic technology to reach influencers and simplify content sharing. The service includes analytics with viewability guarantees and fraud protection, and features the ActivView product suite along with an in-article native unit. It maintains a large audience dataset and reach across publishers, with more than 100,000 multi-channel sites activated through partnerships including Rubicon Project and direct native placements. The company is based in San Francisco, California, and was founded in 2012, serving more than 75,000 global campaigns. It provides access to a proprietary data management platform containing 450 million unique profiles to create custom, addressable audience segments across screens. The brand is now associated with ShopKick Ads after a private equity acquisition, reflecting its current corporate status.
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