Innovative Video Platform Virool offers a highly engaging video distribution platform leveraging programmatic technology and a proprietary DMP with 450 million profiles, providing extensive targeting capabilities for brand marketers seeking effective digital ad campaigns.

Strong Industry Relationships Partnerships with over 100,000 multi-channel sites and integrations with platforms like Rubicon Project and BidSwitch position Virool as a versatile solution for publishers and demand-side platforms, creating cross-channel advertising opportunities.

Recent Vertical Video Focus The launch of the Vertical Video Exchange indicates a strategic emphasis on vertical video inventory, a format growing in popularity on mobile devices, offering a niche opportunity to target mobile-first consumers.

Acquisition and Market Presence Though acquired by Turgo in 2017, Virool maintains an active presence with a focus on delivering transparent, insight-driven analytics, appealing to brands prioritizing measurable advertising ROI.

Emerging Growth Potential With established infrastructure, innovative ad products, and a history of significant seed funding, Virool presents opportunities to expand client base among brands seeking cutting-edge video advertising solutions within the programmatic ecosystem.