Unique market positioning Virtual Piggy offers a niche e-commerce solution that empowers kids to manage and spend money in a parent-controlled environment, complying with international children's privacy laws. This unique position in the market presents an opportunity for targeted sales to businesses looking to cater to the under 18 audience while ensuring online security and legal compliance.

Technology-driven platform With a tech stack including Drupal, jQuery, and Google Analytics, Virtual Piggy leverages modern tools and platforms to deliver its secure online environment. This advanced technology usage can be highlighted in sales pitches to highlight the company's innovation and appeal to tech-savvy businesses seeking cutting-edge solutions for their online presence.

Targeted at family-oriented businesses Virtual Piggy's focus on providing a secure online environment for kids aligns well with family-centric businesses, such as entertainment websites, educational platforms, and online toy stores. Leveraging this alignment, sales efforts can be directed towards companies looking to enhance their offerings with a child-friendly and safety-conscious e-commerce solution.

Parental oversight appeal The platform's emphasis on parental permission, oversight, and control appeals to parents seeking safe online experiences for their children. Sales strategies can emphasize this parental engagement aspect by targeting businesses aiming to build trust with parents and offer a responsible and secure online environment for young users.

Competitive landscape analysis Analyzing the landscape of similar companies like Greenlight and GoHenry, Virtual Piggy can position itself as a competitive alternative with a focus on privacy, security, and parental control. By showcasing the advantages of Virtual Piggy's unique features and compliance measures, sales teams can effectively differentiate the company from its competitors in the market.