Acquisition by AcuityAds Visible Measures was acquired by AcuityAds for $10 million, indicating a strategic move within the ad-tech industry. This acquisition presents an opportunity for cross-selling complementary services to existing Visible Measures clients and leveraging AcuityAds' resources for further market penetration.

High Funding and Valuation Visible Measures recently received $70.8 million in funding, valuing the company in the hundreds of millions. This substantial funding highlights investor confidence in the company's growth potential and could signify an increased budget for advertising and marketing solutions.

Leader in Social Video Measurement As a leader in social video measurement and activation, Visible Measures has established itself as a trusted source for data and insights in video content advertising. Leveraging this reputation can open doors for offering innovative measurement solutions to new clients seeking advanced advertising analytics.

Specialized Audience Behavior Measurement Visible Measures introduced the internet video industry's first audience behavior measurement suite, demonstrating a focus on cutting-edge analytics. This unique offering provides a competitive edge in catering to clients looking for sophisticated audience targeting capabilities, creating opportunities for tailored sales pitches.

Broad Range of Clientele With a diverse client base including global brands like Procter & Gamble, Unilever, and Nestle, Visible Measures has a solid foundation for expanding its services. Leveraging relationships with these established clients can lead to upselling additional advertising solutions and securing long-term partnerships.