Visit Baton Rouge

Travel ArrangementsLouisiana, United States11-50 Employees

Visit Baton Rouge serves as the official destination marketing organization for East Baton Rouge Parish, coordinating efforts to promote the area as a travel destination. The organization operates within the travel and tourism sector with the aim of increasing visitation and raising awareness to drive economic impact in the Baton Rouge region. It is based in Baton Rouge, Louisiana.

Its activities target local businesses, attractions, and regional partners seeking to attract travelers and prospective residents to the capital region. In 2025, Visit Baton Rouge announced a new brand and advertising campaign during National Travel and Tourism Week. Earlier initiatives include Plan Baton Rouge III, a collaboration to refresh downtown planning, and multiyear efforts such as Better in BTR aimed at attracting and retaining young professionals.

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