Expansion Campaigns Visit Baton Rouge has recently launched multiple expansion campaigns, such as Plan Baton Rouge III and Better in BTR, indicating a focus on growth and attracting young professionals. These initiatives present excellent opportunities for partnership and collaboration to further expand the company's reach and impact.

National Campaign The launch of a multi-year, national campaign by Visit Baton Rouge showcases a commitment to expanding visibility beyond the local region. Sales development representatives can capitalize on this national focus to target businesses seeking exposure at a broader scale and tap into new markets outside the immediate area.

Top Metro Recognition Being recognized as a top 25 metro area nationwide for termite infestations, Visit Baton Rouge has gained visibility in a unique segment. Sales professionals could leverage this distinct recognition to target industries related to pest control, home renovation, and insurance, offering tailored solutions to meet specific needs.

Key Personnel Addition With recent additions to the sales team, notably Sydney Harris and Marie Stagg, Visit Baton Rouge has strengthened its workforce. Sales development representatives can explore these new hires as potential entry points to establish relationships, understand client needs, and offer personalized solutions to drive sales growth.

Competitive Benchmarking By comparing Visit Baton Rouge with similar organizations in the travel industry, such as Experience Columbus and Travel Portland, sales professionals can identify competitive advantages and gaps. Leveraging this market intelligence, sales development representatives can tailor their pitches to highlight Visit Baton Rouge's unique selling points and win over potential clients from competing destinations.