Strong Regional Focus Visit Baton Rouge is dedicated to increasing visitation within the Baton Rouge area, presenting an opportunity to offer localized tourism solutions, hospitality services, and regional event partnerships.
Active Marketing Campaigns The organization has launched multiple multi-year, nationally targeted marketing initiatives focused on attracting young professionals and boosting regional awareness, indicating a demand for innovative advertising, digital marketing, and promotional partnerships.
Leadership Growth Recent executive hires and strategic partnerships suggest an emphasis on organizational expansion and leadership development, creating avenues for executive training, consulting services, and management software solutions.
Technology Utilization Utilizing advanced tech stacks like Google Cloud and Microsoft Azure signifies openness to digital solutions, providing a platform for selling cloud services, data analytics, and tech-enabled marketing tools tailored for destination marketing organizations.
Community Engagement Initiatives such as the Better in BTR campaign aim to attract and retain young professionals, opening sales opportunities in recruitment tools, HR solutions, and community engagement platforms designed for regional workforce development.