Strong Regional Presence Visit Baton Rouge has a significant regional footprint with a focus on increasing tourism and economic impact within East Baton Rouge Parish, providing opportunities for local businesses, hospitality sectors, and service providers to collaborate on targeted marketing campaigns.
Growth-Focused Campaigns The organization is actively launching multi-year, national campaigns aimed at attracting young professionals, indicating a potential market for recruitment services, event partnerships, and lifestyle branding initiatives.
Digital Engagement Platform Utilizing a diverse tech stack including Google Analytics and Amazon ALB, Visit Baton Rouge emphasizes digital marketing and data-driven strategies, opening avenues for innovative advertising, analytics solutions, and content management offerings.
Leadership and Infrastructure Recent leadership hires and strategic initiatives highlight a growing and evolving organization, making it a prime candidate for B2B services in organizational development, consulting, and event sponsorship opportunities.
High Revenue Potential With an estimated revenue between $100M and $250M and a focus on tourism promotion, there are opportunities to partner with visitor services, hotels, cultural attractions, and transportation providers to enhance visitor experiences and revenue streams.