Digital Collaboration Opportunity to deepen content partnerships and co-branded campaigns with Discover Puerto Rico through their recent digital initiatives such as Mi Casa Mi Navidad, My Home on Christmas, and sing-along YouTube content, leveraging ENG and UGC to boost reach and engagement.

Creative Partnerships Potential to extend partnerships with media and production teams seen in recent collaborations (GoPro itineraries, Calm production, university collaborations) to develop immersive experiences, destination showcases, and region-focused campaigns.

Regional Campaigns Strong momentum around regional storytelling and experiential itineraries across North, South, East and West Puerto Rico presents upsell opportunities for localized sponsorships, AR/VR tours, and targeted ad tech deployments.

Tech Adoption Active use of digital tracking and platform tools (TikTok Pixel, Google Tag Manager, Acquia Cloud, Open Graph) indicates openness to advanced analytics, personalization, and paid social optimization services.

Growth Readiness Revenue scale in mid-market range with active leadership changes and ongoing university/community partnerships signals readiness for strategic services in market research, CRM enablement, and enterprise-level marketing operations support.