Growing Digital Engagement Discover Puerto Rico utilizes advanced marketing technology such as Salesforce Marketing Cloud, Drupal, and Acquia Cloud, indicating a strong digital presence. This presents opportunities to offer tailored marketing solutions, data analytics, and customer engagement tools to enhance their online outreach.

Brand Partnerships Recent collaborations with brands like GoPro and Calm demonstrate an openness to strategic partnerships that enhance travel experiences. Sales organizations could explore co-branded content, experiential campaigns, or technology integrations to expand their collaborative portfolio.

Sustainability Initiatives The launch of The Green Path certification program signals a focus on responsible tourism. Opportunities exist to provide sustainable travel technology, eco-friendly accommodations, or certification consulting services aligned with their green initiatives.

Leadership Transition The appointment of a new CEO, Jorge L. Pérez, highlights an evolving strategic vision. This period may be opportune for introducing innovative tourism solutions, strategic partnerships, or investment proposals aligned with their future growth plans.

Market Growth Potential With annual revenues between $25M and $50M and a dedicated focus on tourism, Discover Puerto Rico represents a substantial market for travel technology, digital marketing, and experience-driven services tailored to increasing international and domestic visitor engagement.