Strong Tourism Impact Visit KC plays a vital role in Kansas City’s economy by supporting a large segment of the hospitality and tourism industry, which collectively supported 49,000 jobs in 2019. This indicates ongoing opportunities to collaborate on economic development and tourism initiatives that can expand local business engagement.

Recent Program Enhancements The launch of the revamped BBQ Experience program and partnerships with organizations like Envisionit Chicago LLC and Gilmore highlight Visit KC’s commitment to innovative marketing and experiential tourism. These efforts suggest opportunities for brands or vendors to connect with highly engaged, culturally-driven events and campaigns.

Leadership Expansion The appointment of a Chief Operating Officer in late 2024 demonstrates organizational growth and strategic focus on operational excellence. This expansion indicates potential for new collaborative ventures and streamlined partnerships with stakeholders invested in tourism and city branding.

Recognition & Visibility Receiving awards such as the Kansas City Tourism Icon Award and Tourism Icon Award enhances Visit KC’s credibility and visibility in the tourism sector. It positions the organization as a leading platform for partnership opportunities, sponsorships, and co-branded marketing efforts aimed at a broad audience.

Market Reach & Digital Presence Visit KC leverages a diverse tech stack, including social media, video platforms, and targeted online advertising, indicating a strong digital footprint. This creates opportunities for digital marketing partnerships, content collaborations, and innovative promotional campaigns targeting both travelers and event organizers.