Industry & Scope Visit Baltimore operates as the official destination marketing organization for Baltimore, with a focus on attracting convention, group, and leisure visitors. This presents sales opportunities across tourism partnerships, hotel and venue collaborations, and airline/travel partnerships to expand regional visitation.

Tech & Engagement Established tech stack includes digital marketing and analytics tools such as The Trade Desk, Google Analytics, Drupal, and Act-On, plus AI initiatives like the Chessie travel assistant. Leverage for targeted advertising, data-driven campaigns, and CRM-driven engagement to optimize partnerships and sponsorships.

Growth & Partnerships Recent and upcoming collaborations with entities like Visit Maryland, Downtown Partnership, and regional offices indicate a strategy of joint marketing campaigns and event-driven promotions. Potential sales angle: co-branded campaigns, cross-promotions, and sponsorships tied to major events and restaurant weeks.

Revenue & Scale Revenue is substantial (500M to 1B) with a mid-sized to large organizational footprint. This suggests capacity for multi-year, high-impact sponsorship packages, multi-channel marketing deals, and large-scale tourism programs that align with city-wide tourism goals.

Leadership & Continuity Leadership changes noted with a CEO departure timeline, indicating potential openness to new strategic partnerships and refreshed initiatives. Proactive engagement during leadership transition can position your offerings as core to Baltimore’s next phase of destination marketing and economic impact.