Local Partnerships Positioned as the region’s DMO with a broad network of hotels, restaurants, and attractions, there are strong sales opportunities for co-marketing, sponsorships, and packaged experiences that align lodging, venues, and experiences with conventions, meetings, and leisure travel to boost visitor spend.

Global Outreach Participation in international cultural events signals appetite for foreign visitors. Sell inbound tourism packages, multilingual marketing, and partnerships with cultural groups and Purdue-related programs to attract international conferences and travelers.

Digital Marketing A modern digital footprint with ad tech and bot management opens opportunities to sell digital marketing services, website optimization, localization, SEO, analytics, and performance campaigns targeted at both regional and international audiences.

Economic Partnerships As a driver of local economic development, the DMO can partner with universities, city and business leaders, and event organizers to secure sponsorships, event management support, and destination branding programs for conventions, festivals, and major events.

Visitor Experience The Visitors Center serves as a hub for residents and visitors; there are sales opportunities for paid partnerships in guided experiences, exclusive tours, and in-center advertising or promotions on the main site to monetize visitor engagement.