Accessibility leadership Visit Fort Wayne recently launched accessibility maps and emphasizes inclusivity as a core value, presenting a potential sales angle to partners and venues prioritizing accessible tourism and ADA-compliant experiences.

Economic impact As a not-for-profit CVB focused on driving convention and leisure visitors, they generate significant visitor spending and tax revenue, suggesting opportunities for partners in hospitality, events, and local attractions seeking higher occupancy and longer stays.

Awarded credibility Recent recognitions for accessibility and event impact at industry awards enhance their credibility with sponsors, venues, and tourism suppliers, making partnerships more compelling for co-branded marketing and sponsorship deals.

Tech-enabled marketing Their tech stack includes Google Tag Manager, AWS, and advertising tools, indicating openness to digital marketing partnerships, analytics enhancements, and data-driven co-promotions with hotels, venues, and transportation providers.

Partnership opportunities With a small team (11-50 employees) and a mandate to attract conventions and sporting events, there is room for scalable sales partnerships with regional hotels, convention centers, and service providers to expand reach and capacity for large events.