Strategic Leadership The recent appointment of Jaimee Lucke Hendrikson as President and CEO indicates a focus on strong leadership to drive regional tourism initiatives, presenting opportunities to engage with executive-level decision-makers in collaborative marketing and service expansion efforts.

Digital Engagement Implementation of digital platforms such as Locl and the launch of the Saint Paul from Home microsite demonstrate a commitment to innovative online engagement, opening avenues for technology partners in digital marketing, search optimization, and virtual experience solutions.

Event & Venue Promotion With the RiverCentre campus and Saint Paul as core attractions, there’s potential to target event management companies and hospitality vendors interested in partnership or sponsorship opportunities to enhance the destination’s appeal and visitor experience.

Community & Economic Support Partnership initiatives with Ramsey County and local businesses highlight gaps in employment and support services, creating opportunities for workforce development programs, hospitality staffing solutions, and community engagement services.

Regional Market Growth The combined revenue range of $10M to $25M and ongoing marketing initiatives suggest a stable economic base with expansion potential, making the company a viable prospect for tourism-related service providers, event technology, and destination marketing agencies.