Strategic Partnerships Visit Saint Paul actively collaborates with local organizations such as the Saint Paul Downtown Alliance to promote seasonal campaigns like Celebrate Saint Paulidays, indicating openness to co-marketing and joint events that could be expanded with sponsorships, bundled experiences, or cross-promotions.

Experience Campaigns The recent launches of Power Play Hockey Passport and Patio Passport show a pattern of experience-driven marketing initiatives that attract visitors. This suggests opportunities to package add-ons, sponsorships, or digital promotions around these campaigns for partners in hospitality, entertainment, and retail.

Leadership Turnaround A new president/CEO appointed in 2023 signals possible strategic pivots and renewed marketing priorities. Sales conversations could align with refreshed positioning, digital campaigns, and data-driven tourism initiatives to capture share in convention and tourism marketing.

Digital Engagement The tech stack includes web analytics and ad tech (Tealium, Snowplow, Google Search Console, StackAdapt) and cloud services (AWS) indicating mature digital marketing operations. This provides a scalable channel for B2B partnerships, sponsorship targeting, and performance-based campaigns.

Revenue Influencers With a revenue range of 10M to 25M and a focused mission to drive economic growth for Saint Paul via conventions and tourism, there is potential to propose tiered sponsorship packages, exclusive access passes, or bundled venue and destination marketing deals tailored to hotels, venues, and local businesses seeking elevated exposure.