Economic Impact High tourism-driven revenue with nearly 5 million visitors annually and $621.9 million in spending presents multiple sponsorship, destination marketing, and group travel opportunities for partners targeting visitors to South Bend Mishawaka and St. Joseph County.

Accredited Brand Accreditation by the Destination Marketing Accreditation Program since 2019 signals credibility. This can be leveraged to attract higher-tier sponsorships, collaborative campaigns, and co-branded initiatives with hotels, venues, and local attractions.

Growth Channels Recent initiatives include a data hub with crime stats and a Parks Pass program, indicating openness to data-driven, experiential, and family-friendly tourism campaigns that align with hospitality partners and outdoor recreation brands.

Leadership & Partnerships Active leadership changes and existing partnerships with universities, hospitality businesses, and local attractions create entry points for targeted B2B solutions such as group itineraries, youth sports events, and conference packages.

Digital footprint Tech stack features Craft CMS and analytics tools, presenting opportunities to offer enhanced digital marketing services, site optimization, and performance reporting for regional partners seeking measurable visitor engagement.