Dog-Friendly Campaign Visit Wales recently launched a campaign aimed at dog-friendly staycations, indicating a market segment focused on pet-friendly accommodations and experiences.
Metaverse Presence The introduction of a virtual version of Wales to the Metaverse by Visit Wales demonstrates an innovative approach to attracting tech-savvy travelers, presenting an opportunity to collaborate with virtual reality platforms for promotions.
Sustainable Tourism Initiative The launch of Sustainable Tourism Wales by Visit Wales highlights a commitment to eco-friendly practices, paving the way for partnerships with environmentally conscious travelers and businesses looking to support sustainable tourism.
Celebrity Chef Partnership Hiring Jamie Tully as an executive chef showcases Visit Wales' dedication to culinary experiences, offering an avenue to collaborate with food-centric events and establishments, leveraging Tully's reputation and expertise.
Elite Destination Recognition Being recognized as one of the best destinations to explore in 2024 positions Visit Wales favorably in the tourism market, presenting an opportunity to attract more visitors based on prestige and positive reviews.
Visit Wales uses 8 technology products and services including Google Optimize, Outbrain, jQuery, and more. Explore Visit Wales's tech stack below.
| Visit Wales Email Formats | Percentage |
| FLast@visitwales.com | 49% |
| First.Last@visitwales.com | 25% |
| First@visitwales.com | 21% |
| FirstLast@visitwales.com | 5% |
Travel ArrangementsPontypridd, United Kingdom51-200 Employees
Visit Wales is the Welsh Government’s tourism team. We are responsible for formulating tourism policy, encouraging investment in, and improving the quality of the visitor experience in Wales. We are also responsible for marketing Wales within the UK and internationally.
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