Airline Travel Partnerships Capitalize on the existing Alaska Airlines Vacations collaboration and propose expanded, co-branded travel packages that bundle lodging, winery tours, and culinary experiences in Walla Walla. Target airlines, OTAs, and travel influencers to drive targeted traffic, with joint promotions and tracked performance to demonstrate value.

Outsourced Marketing Support Position Visit Walla Walla as a prime candidate for outsourced marketing operations, offering managed digital advertising, content creation, SEO optimization, and analytics reporting to scale visitation without adding headcount.

Programmatic Advertising & Analytics With an established tech stack including AppNexus, AWS, Google Analytics, and Gravity Forms, there is a strong foundation to offer advanced programmatic advertising, audience segmentation, and data-driven reporting to optimize campaigns for wine tourism, culinary events, and regional promotions.

Content and SEO Growth Enhance visibility of Walla Walla as a premier wine and culinary destination through targeted content marketing and SEO improvements, leveraging existing Yoast SEO setup and robust web analytics to attract travelers planning multi-day visits.

Regional Partnerships & Events Explore partnerships with regional stakeholders and event organizers including hotels, real estate developers, colleges, and transportation partners to position Walla Walla as a hub for wine tourism, festivals, and business events, including bundled promotions and venue packages.