Insights

Strong Market Presence Vitaco's well-established leadership with category-leading brands like Healtheries and Musashi positions it as a trusted supplier in health, sports nutrition, and supplements, offering opportunities to partner on high-demand product lines across Australia, New Zealand, and international markets.

International Expansion With distribution to over 30 countries and a focus on expanding further into global markets, there's potential to collaborate on scaling sales channels and introducing complementary products to diverse regional markets seeking high-quality health and wellness solutions.

Innovation and Awards Recent product launches and industry awards, such as the Athena Sports Nutrition range and the Healtheries Boost marketing accolade, highlight Vitaco’s innovation capabilities, making it a prime partner for developing new, targeted nutrition and supplement products for specific consumer segments.

Technology Adoption Utilizing advanced tools such as IBM Planning Analytics, Power BI, and Shopify indicates a strong digital infrastructure, paving the way for integrated sales solutions, e-commerce growth, and data-driven marketing collaborations to boost sales efficiency and customer engagement.

Recognition and Growth Being recognized as a 5-Star Employer of Choice alongside recent product and marketing awards demonstrates Vitaco’s reputation for quality and excellence, presenting opportunities for premium product collaborations, co-branding efforts, and expanding into premium health and wellness retail segments.

Vitaco Health Group Tech Stack

Vitaco Health Group uses 8 technology products and services including IBM Planning Analytics, Power BI, Shopify, and more. Explore Vitaco Health Group's tech stack below.

  • IBM Planning Analytics
    Business Intelligence
  • Power BI
    Business Intelligence
  • Shopify
    E-commerce
  • Slick
    Javascript Libraries
  • Boomi
    Platform As A Service
  • dunnhumby
    Retail Operations Software
  • Google Analytics
    Web Analytics
  • Apache HTTP Server
    Web Servers

Vitaco Health Group's Email Address Formats

Vitaco Health Group uses at least 2 format(s):
Vitaco Health Group Email FormatsExamplePercentage
First.Last@vitaco.co.nzJohn.Doe@vitaco.co.nz
93%
Last@vitaco.co.nzDoe@vitaco.co.nz
5%
First.Middle@vitaco.co.nzJohn.Michael@vitaco.co.nz
2%

Frequently Asked Questions

Where is Vitaco Health Group's headquarters located?

Minus sign iconPlus sign icon
Vitaco Health Group's main headquarters is located at Corner Kordel Drive And Accent Place East Tamaki, Auckland New Zealand. The company has employees across 4 continents, including OceaniaEuropeNorth America.

What is Vitaco Health Group's phone number?

Minus sign iconPlus sign icon
You can contact Vitaco Health Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Vitaco Health Group's official website and social media links?

Minus sign iconPlus sign icon
Vitaco Health Group's official website is vitacohealth.com and has social profiles on LinkedIn.

What is Vitaco Health Group's NAICS code?

Minus sign iconPlus sign icon
Vitaco Health Group's NAICS code is 31-33 - Manufacturing.

How many employees does Vitaco Health Group have currently?

Minus sign iconPlus sign icon
As of February 2026, Vitaco Health Group has approximately 393 employees across 4 continents, including OceaniaEuropeNorth America. Key team members include Chief Executive Officer: C. K.Chief Commercial Officer: A. F.Chief People & Culture Officer: L. W.. Explore Vitaco Health Group's employee directory with LeadIQ.

What industry does Vitaco Health Group belong to?

Minus sign iconPlus sign icon
Vitaco Health Group operates in the Manufacturing industry.

What technology does Vitaco Health Group use?

Minus sign iconPlus sign icon
Vitaco Health Group's tech stack includes IBM Planning AnalyticsPower BIShopifySlickBoomidunnhumbyGoogle AnalyticsApache HTTP Server.

What is Vitaco Health Group's email format?

Minus sign iconPlus sign icon
Vitaco Health Group's email format typically follows the pattern of First.Last@vitaco.co.nz. Find more Vitaco Health Group email formats with LeadIQ.

When was Vitaco Health Group founded?

Minus sign iconPlus sign icon
Vitaco Health Group was founded in 2009.

Vitaco Health Group

ManufacturingAuckland, New Zealand201-500 Employees

Vitaco is home to some of Australia and New Zealand’s most trusted health food, sports nutrition, and supplement brands, including Musashi, Aussie Bodies, Nutra-Life, Healtheries, and Athena. For over 100 years, these brands have been empowering healthier lives in over 30 countries worldwide.
Health and wellness are at the heart of everything we do. With best-in-class manufacturing and a dedicated customer service team, Vitaco employs over 650 team members across Australia and New Zealand all focused on delivering the highest quality products for people of all ages.

Our brands are category leaders: Healtheries has been voted New Zealand’s #1 supplements brand for 14 consecutive years, and Musashi is Australia’s #1 male sports nutrition brand. You’ll find Vitaco’s high-quality products in grocery stores, pharmacies, specialty sports stores, and online platforms around the world.

With strong support from our shareholders, Vitaco is more committed than ever to expanding into international markets, bringing the best of clean, green Australian and New Zealand products to more consumers.

Vitaco at a Glance – Today Vitaco:
•	Employs over 650 health-passionate people
•	Distributes products to over 30 countries across 5 continents
•	Produces over 1 billion products annually

Where We Operate: Our main offices are in North Ryde, Sydney, and East Tamaki, Auckland. Many of our products are 100% made in New Zealand, with most packed at our state-of-the-art facility in East Tamaki.

Section iconCompany Overview

Headquarters
Corner Kordel Drive And Accent Place East Tamaki, Auckland New Zealand
Phone number
NAICS Code
31-33 - Manufacturing
Founded
2009
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    Vitaco Health Group's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Vitaco Health Group's revenue is estimated to be in the range of $25M$50M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.