Insights

International Growth Potential Vitaco's existing distribution across over 30 countries and plans to expand further into international markets present substantial sales opportunities. Targeting distributors and retailers in new regions can help leverage their broad global footprint.

Premium and Award-Winning Brands With category-leading, award-winning brands like Healtheries and Musashi, there is a strong opportunity to position high-quality health and nutrition products to health-conscious consumers looking for trusted, reputable options.

Product Innovation Focus The recent launch of Athena aimed at female athletes indicates a growing focus on niche markets. Developing tailored product lines or collaborative marketing campaigns can tap into specialized consumer segments in the sports nutrition space.

Technological Integration Utilizing Vitaco’s advanced tech stack including analytics and e-commerce platforms like Shopify and Google Analytics offers sales teams tools to optimize customer outreach, personalize marketing, and track market trends for targeted selling strategies.

Hospitality and Retail Penetration Vitaco's extensive presence in grocery stores, pharmacies, and specialty stores across Australia and New Zealand creates multiple touchpoints for strategic partnerships, promotional campaigns, and new product placements to boost sales volume.

Vitaco Health Group Tech Stack

Vitaco Health Group uses 8 technology products and services including IBM Planning Analytics, Power BI, Shopify, and more. Explore Vitaco Health Group's tech stack below.

  • IBM Planning Analytics
    Business Intelligence
  • Power BI
    Business Intelligence
  • Shopify
    E-commerce
  • Slick
    Javascript Libraries
  • Boomi
    Platform As A Service
  • dunnhumby
    Retail Operations Software
  • Google Analytics
    Web Analytics
  • Apache HTTP Server
    Web Servers

Media & News

Vitaco Health Group's Email Address Formats

Vitaco Health Group uses at least 2 format(s):
Vitaco Health Group Email FormatsExamplePercentage
First.Last@vitaco.co.nzJohn.Doe@vitaco.co.nz
93%
Last@vitaco.co.nzDoe@vitaco.co.nz
5%
First.Middle@vitaco.co.nzJohn.Michael@vitaco.co.nz
2%

Frequently Asked Questions

Where is Vitaco Health Group's headquarters located?

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Vitaco Health Group's main headquarters is located at Corner Kordel Drive And Accent Place East Tamaki, Auckland New Zealand. The company has employees across 4 continents, including OceaniaEuropeNorth America.

What is Vitaco Health Group's phone number?

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You can contact Vitaco Health Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Vitaco Health Group's official website and social media links?

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Vitaco Health Group's official website is vitacohealth.com and has social profiles on LinkedIn.

What is Vitaco Health Group's NAICS code?

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Vitaco Health Group's NAICS code is 31-33 - Manufacturing.

How many employees does Vitaco Health Group have currently?

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As of April 2026, Vitaco Health Group has approximately 396 employees across 4 continents, including OceaniaEuropeNorth America. Key team members include Chief Executive Officer: C. K.Chief Commercial Officer: A. F.Chief People & Culture Officer: L. W.. Explore Vitaco Health Group's employee directory with LeadIQ.

What industry does Vitaco Health Group belong to?

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Vitaco Health Group operates in the Manufacturing industry.

What technology does Vitaco Health Group use?

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Vitaco Health Group's tech stack includes IBM Planning AnalyticsPower BIShopifySlickBoomidunnhumbyGoogle AnalyticsApache HTTP Server.

What is Vitaco Health Group's email format?

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Vitaco Health Group's email format typically follows the pattern of First.Last@vitaco.co.nz. Find more Vitaco Health Group email formats with LeadIQ.

When was Vitaco Health Group founded?

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Vitaco Health Group was founded in 2009.

Vitaco Health Group

ManufacturingAuckland, New Zealand201-500 Employees

Vitaco is home to some of Australia and New Zealand’s most trusted health food, sports nutrition, and supplement brands, including Musashi, Aussie Bodies, Nutra-Life, Healtheries, and Athena. For over 100 years, these brands have been empowering healthier lives in over 30 countries worldwide.
Health and wellness are at the heart of everything we do. With best-in-class manufacturing and a dedicated customer service team, Vitaco employs over 650 team members across Australia and New Zealand all focused on delivering the highest quality products for people of all ages.

Our brands are category leaders: Healtheries has been voted New Zealand’s #1 supplements brand for 14 consecutive years, and Musashi is Australia’s #1 male sports nutrition brand. You’ll find Vitaco’s high-quality products in grocery stores, pharmacies, specialty sports stores, and online platforms around the world.

With strong support from our shareholders, Vitaco is more committed than ever to expanding into international markets, bringing the best of clean, green Australian and New Zealand products to more consumers.

Vitaco at a Glance – Today Vitaco:
•	Employs over 650 health-passionate people
•	Distributes products to over 30 countries across 5 continents
•	Produces over 1 billion products annually

Where We Operate: Our main offices are in North Ryde, Sydney, and East Tamaki, Auckland. Many of our products are 100% made in New Zealand, with most packed at our state-of-the-art facility in East Tamaki.

Section iconCompany Overview

Headquarters
Corner Kordel Drive And Accent Place East Tamaki, Auckland New Zealand
Phone number
NAICS Code
31-33 - Manufacturing
Founded
2009
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    Vitaco Health Group's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Vitaco Health Group's revenue is estimated to be in the range of $50M$100M

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