Retail Network Vital Essentials is available through 7,000+ independent pet retailers nationwide and online, signaling a strong distribution footprint and opportunities to deepen partnerships with specialty retailers and expand into larger chains. Leverage existing retailer bases to upsell new freeze dried formats and cross sell across product lines.

Product Expansion Recent launches and rebranding around Butcher Cut protein freeze dried raw pet food, plus new Soft Nibs and VE RAW BAR treats, create multiple entry points for retailers and clinics. Use these new formats to broaden shelf space, target different customer segments, and drive higher basket size.

Market Trend Positioned as a raw nutrition pioneer backed by a 20 percent raw feeding guideline, the brand aligns with growing consumer demand for minimally processed, nutrient rich pet foods. Capitalize on wellness trends by educating retailers, veterinarians, and pet parents about raw nutrition benefits.

Channel Partners Past distributor partnerships, such as with Burgham Sales Ltd., show momentum in expanding reach through third party networks. Explore additional distributors, regional exclusives, and co marketing programs to accelerate penetration in new markets.

Digital Growth A solid digital stack (WordPress, WooCommerce, Google Analytics) supports both consumer facing and wholesale channels. Invest in e commerce optimization, wholesale ordering experiences, and data driven marketing to convert retailers and direct customers at higher rates.