Insights

Diversified Product PortfolioVital Farms offers a diverse range of ethically produced pasture-raised products, including shell eggs, butter, hard-boiled eggs, ghee, and liquid whole eggs. This variety provides sales professionals with multiple entry points to engage with different customer segments based on their preferences.

Trendy Limited-Edition CollaborationsThe recent collaboration with King Arthur Baking Company and Supernatural for a limited-edition gingerbread farmhouse kit showcases Vital Farms' innovative marketing strategies. Sales reps can leverage such trendy partnerships to attract novelty-seeking customers and boost sales through unique, seasonal offerings.

New Product Campaign 'Good Eggs'With the launch of the 'Good Eggs' brand campaign, Vital Farms introduces a fresh approach to engage consumers. Sales development representatives can capitalize on this new campaign to promote brand awareness, differentiate the product line, and initiate targeted sales conversations focusing on the brand's values and mission.

Experienced Leadership TeamVital Farms recently hired industry veterans, Reena Van Hoven as Chief People Officer and Joe Holland as Chief Supply Chain Officer. This signals stability and expertise within the leadership, enhancing the company's credibility in the eyes of potential partners and clients, providing a solid foundation for sales negotiations.

Market Expansion OpportunitiesDespite issues related to the avian flu crisis, rising egg prices present a potential opportunity for Vital Farms to increase sales revenue. This situation allows sales professionals to negotiate competitive pricing strategies, address customer concerns about price hikes, and offer value-added incentives to encourage customer loyalty amidst market fluctuations.

Vital Farms Tech Stack

Vital Farms uses 8 technology products and services including Microsoft Advertising, SAP, Simpli.fi, and more. Explore Vital Farms's tech stack below.

  • Microsoft Advertising
    Advertising
  • SAP
    Customer Relationship Management
  • Simpli.fi
    Demand Side Platforms
  • Dropbox
    Digital Asset Management
  • Microsoft Dynamics 365
    Enterprise Resource Planning
  • jQuery UI
    Javascript Libraries
  • Mollie
    Payment Processing
  • Facebook
    Widgets

Media & News

Vital Farms's Email Address Formats

Vital Farms uses at least 1 format(s):
Vital Farms Email FormatsExamplePercentage
First.Last@vitalfarms.comJohn.Doe@vitalfarms.com
95%
First.Middle@vitalfarms.comJohn.Michael@vitalfarms.com
2%
First@vitalfarms.comJohn@vitalfarms.com
2%
FLast@vitalfarms.comJDoe@vitalfarms.com
1%

Frequently Asked Questions

Where is Vital Farms's headquarters located?

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Vital Farms's main headquarters is located at 3601 S Congress Ave Suite C100 Austin, Texas 78704 US. The company has employees across 5 continents, including North AmericaAfricaEurope.

What is Vital Farms's phone number?

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You can contact Vital Farms's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Vital Farms's stock symbol?

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Vital Farms is a publicly traded company; the company's stock symbol is VITL.

What is Vital Farms's official website and social media links?

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Vital Farms's official website is vitalfarms.com and has social profiles on LinkedIn.

How much revenue does Vital Farms generate?

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As of March 2025, Vital Farms's annual revenue reached $75M.

What is Vital Farms's NAICS code?

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Vital Farms's NAICS code is 448120 - Women's Clothing Stores.

How many employees does Vital Farms have currently?

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As of March 2025, Vital Farms has approximately 398 employees across 5 continents, including North AmericaAfricaEurope. Key team members include Chief Supply Chain Officer: J. H.Chief Marketing Officer: K. S. M.Chief Sales Officer: P. P.. Explore Vital Farms's employee directory with LeadIQ.

What industry does Vital Farms belong to?

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Vital Farms operates in the Food and Beverage Services industry.

What technology does Vital Farms use?

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Vital Farms's tech stack includes Microsoft AdvertisingSAPSimpli.fiDropboxMicrosoft Dynamics 365jQuery UIMollieFacebook.

What is Vital Farms's email format?

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Vital Farms's email format typically follows the pattern of . Find more Vital Farms email formats with LeadIQ.

How much funding has Vital Farms raised to date?

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As of March 2025, Vital Farms has raised $151M in funding. The last funding round occurred on Nov 10, 2020 for $151M.

When was Vital Farms founded?

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Vital Farms was founded in 2007.
Vital Farms

Vital Farms

Food and Beverage ServicesTexas, United States201-500 Employees

Vital Farms, a Certified B Corporation, offers a range of ethically produced pasture-raised foods nationwide. Started on a single farm in Austin, Texas, in 2007, Vital Farms is the leading U.S. brand of pasture-raised eggs and butter by retail dollar sales. 

Vital Farms' ethics are exemplified by its focus on the humane treatment of farm animals and sustainable farming practices. Vital Farms also prioritizes the long-term benefits of each of its stakeholders, including farmers and suppliers, customers and consumers, communities and the environment, and crew members and stockholders. 

Vital Farms' pasture-raised products, including shell eggs, butter, hard-boiled eggs and liquid whole eggs, are sold in approximately 13,000 stores nationwide.

Section iconCompany Overview

Headquarters
3601 S Congress Ave Suite C100 Austin, Texas 78704 US
Phone number
Stock Symbol
VITL
NAICS Code
448120 - Women's Clothing Stores
Founded
2007
Employees
201-500

Section iconFunding & Financials

  • $151M

    Vital Farms has raised a total of $151M of funding over 8 rounds. Their latest funding round was raised on Nov 10, 2020 in the amount of $151M.

  • $50M$100M

    Vital Farms's revenue is in the range of $50M$100M

Section iconFunding & Financials

  • $151M

    Vital Farms has raised a total of $151M of funding over 8 rounds. Their latest funding round was raised on Nov 10, 2020 in the amount of $151M.

  • $50M$100M

    Vital Farms's revenue is in the range of $50M$100M

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