Growing sales Viva Wine Group has demonstrated strong quarterly top-line momentum with a 33% lift in net sales for April to May 2026, indicating a growing demand base and potential to upsell additional SKUs, larger orders, and expanded distribution partnerships.

Expansion via acquisitions The company is pursuing strategic acquisitions, including the Norwegian B2B channel entry through Alpha Brands, signaling openness to channel expansion, cross-border distribution, and blended brand portfolios that can unlock new customer segments and higher average order value.

Public market visibility IPO history on Nasdaq First North Premier Growth Market and ongoing engagement with investment banks position Viva Wine Group as a more visible partner for larger retailers and distributors seeking credible, growth-oriented wine suppliers.

Decentralised model A decentralised structure with entrepreneurial operating companies suggests flexibility to tailor regional sales approaches, collaborate with local distributors, and quickly test new wines or partner brands in specific markets to optimize revenue streams.

Leadership and growth Recent leadership addition with a Deputy CEO and a track record of profitability-driven growth indicate an organization investing in go-to-market capabilities and strategic initiatives that can be leveraged to secure long-term distribution agreements and preferred supplier status.