Expanding Market Presence Viveks operates over 34 stores across six cities in Tamil Nadu, indicating a strong regional presence with potential opportunities to expand into nearby markets or increase conversion rates within existing locations through targeted promotions.

Digital Engagement Strategy The company's recent partnership with Pixel Studios to develop a social-first growth engine suggests an emphasis on increasing online engagement and store visits, opening avenues for digital marketing campaigns and online-to-offline sales initiatives.

Customer Financing Options Viveks launched the EMI Privileges Card with Bajaj Finserv, facilitating installment-based purchases, which can be leveraged to upsell higher-end products or target value-conscious consumers seeking flexible payment options.

Product Diversification With new service offerings like Home Serve launched in 2021, there are opportunities to cross-sell home appliance repair, maintenance services, and extended warranties to existing customers, increasing total revenue per transaction.

Customer Loyalty and Outreach The company's involvement in community and cultural initiatives, such as partnering with Bonniers Konsthall, and its community engagement through various initiatives suggest potential for loyalty programs and localized marketing strategies to strengthen customer retention.