Rebranding for brand awareness Viverae has rebranded to SimplyWell Inc., indicating a fresh start and a chance to reintroduce the company to the market. This rebranding effort can be leveraged to reach out to existing and potential clients, showcasing the company's evolution and commitment to wellness and fitness services.

Tech-savvy with diverse stack With a tech stack including AppNexus, WordPress, and Google Tag Manager, Viverae demonstrates a strong focus on digital solutions. Leveraging these technologies can position the company as forward-thinking and tech-savvy, offering innovative wellness and fitness services that align with modern trends.

Competing with industry leaders Viverae competes in the wellness and fitness industry alongside established players like Virgin Pulse and Castlight Health. Identifying strategies to differentiate services and target niche markets can help Viverae compete effectively against these major competitors, potentially capturing market share and expanding its client base.

Untapped market potential With a revenue range of $0 - 10M and a diverse employee base, Viverae represents an emerging player in the wellness and fitness sector. Targeting untapped market segments or offering specialized services can unlock new sales opportunities for the company, allowing it to grow and establish a stronger foothold in the industry.

Strategic collaboration opportunities Exploring partnerships or collaborations with similar companies like Limeade or Welltok can open doors to new sales channels and shared resources. By forging strategic alliances, Viverae can access new markets, enhance service offerings, and potentially drive higher sales revenues through joint ventures or complementary product integration.