Growth potential Mid-sized construction focus with revenue between one and ten million and a lean team suggests potential for scalable solutions in project management, procurement optimization, and ERP or CRM integrations to streamline operations as they scale.

Tech adoption Active tech stack spanning WordPress, MySQL, Shopify, Google Cloud, and Microsoft 365 indicates openness to cloud-based collaboration tools, data analytics, and customized client portals; opportunities exist to upsell construction management software, cloud hosting, and digital marketing services.

Market positioning Positioned alongside large manufacturing and building systems players, suggesting a need for cost-effective, modularly scalable solutions that compete on speed, build quality, and service, with potential partnerships or referral arrangements with established manufacturers.

Geographic focus Based in Johnson City, Tennessee, local market opportunities likely include regional suppliers, pre-engineered buildings, and state or municipal projects; consider regional outreach and alliances with local fabricators or distributors.

Growth enablers Revenue visibility and growth potential align with improving sales enablement, marketing automation, and customer lifecycle management; propose lead generation programs, case studies, and scalable service packages tailored to installers, fabricators, and contractors.