Expansive market presence With a long history and significant revenue, VP plc has established a strong market presence in the construction industry, presenting ample opportunities for expansion and growth through targeted sales efforts.

Competitive landscape advantage Despite competition from companies like United Rentals and Nixon Hire, VP plc's position as a specialist in equipment rental since 1954 provides a unique selling point that can be leveraged to stand out in the market and attract new customers.

Advanced technology integration By utilizing a diverse tech stack including Google Analytics, Autodesk Revit, and Cloudflare, VP plc demonstrates a commitment to innovation and efficiency, offering potential clients cutting-edge solutions that can drive sales and enhance customer experience.

Established financial stability With a revenue ranging from $100M to 1B and recent funding of $85M, VP plc showcases financial robustness that can instill confidence in prospective clients, making them more inclined to engage in business partnerships.

Global potential for growth Located in England but serving customers globally, VP plc has access to diverse markets, indicating international sales opportunities that can be tapped into to further expand their business reach and revenue streams.