Global scale VSPT Wine Group operates at a global scale, exporting to more than 80 countries and ranking among the top 20 worldwide producers. This indicates strong international distribution capacity and potential for expanding new market entries, partnerships, and premium listings with retailers and distributors in target regions.

Premium leadership With leadership in Chilean premium wine and sparkling segments and awards from sustainability-focused programs, there is a compelling case to position VSPT as a premium, sustainability-first partner for high-end retailers, hospitality chains, and duty-free channels seeking story-driven, eco-conscious brands.

Sustainability edge Recent recognitions like the Amorim Special Award and MIC Ranking leadership highlight a strong sustainability and innovation narrative. This can be leveraged to win opportunities in ESG-aligned portfolios, green certification programs, and retailers prioritizing responsible sourcing.

Travel retail focus Active participation in travel retail events and the launch of the 1865 Voyager Collection designed for travel retail show a clear path for growth in duty-free and airport/airport lounge outlets, as well as collaborations with global travel retailers and special editions for inflight programs.

Tech-enabled selling The adoption of platforms like SAP, Power BI, Shopify, and Brevo suggests strong operational foundations and data-driven sales capabilities. This enables targeted omnichannel campaigns, CRM-driven account management, and performance analytics to identify high-potential retailers and categories.