Vudoo

Technology, Information and MediaVictoria, Australia11-50 Employees

In a world where every click risks losing a customer, Vudoo enables conversion at the point of inspiration. Our commerce media technology transforms ads and content into interactive storefronts — allowing consumers to browse, add to cart, and purchase without leaving the experience.

Powered by a patent-pending tech stack, secure API infrastructure, and advanced analytics, Vudoo connects media exposure directly to commerce outcomes — delivering closed-loop attribution and real-time intent data across display, video, CTV, and emerging channels.
Vudoo operates as the invisible layer powering “commerce everywhere” — embedded across the open web and seamlessly integrated into the platforms, publishers, and technologies that brands already use.

Founded in Melbourne and operating globally across EMEA, North America, and APAC, Vudoo’s technology has been used by leading brands including Monash University, Rip Curl, Nike, Westpac, and Flight Centre. At the same time, we work closely with a global ecosystem of publishers, platforms, and ad tech partners — including Amazon, News Corp Australia, Val Morgan Digital, Yahoo, PubMatic, SeenThis, Index Exchange, and Interpublic Group — to bring commerce into media at scale.

This is not a theoretical category. Vudoo is actively shaping how commerce media is bought, sold, and executed.

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