Sustainability Commitment WAAM’s strong focus on natural, cruelty-free, and vegan products positions it well to attract customers seeking eco-friendly and ethical personal care solutions, presenting opportunities to expand into environmentally conscious retail segments.

Growing Investment With recent funding of over 5 million euros, WAAM is in a strong growth phase, offering potential for strategic partnerships, product expansion, or increased distribution channels to scale its market presence.

Niche Market Appeal Specializing in DIY and customizable natural products, WAAM appeals to a segment of consumers interested in personalized and homemade skincare, which can be targeted through specialized marketing and influencer collaborations.

Digital Ecosystem Utilizing modern tech tools such as React, MySQL, and TrackJS indicates a digitally savvy company open to innovative marketing strategies and e-commerce enhancements, creating sales opportunities through targeted digital campaigns.

Customer Engagement As a small company with a dedicated ethos, WAAM can benefit from personalized customer engagement and loyalty programs, tapping into the growing demand for authentic and responsible brands to foster brand loyalty and repeat sales.