Small group focus Target travel partners who value intimate experiences and high guide quality, highlighting Walks of Italy’s small-group model (12-16 guests) as a differentiator for personalized service and deeper site engagement.

Exclusive access Position offerings around operator accreditation in Italy and the Vatican to secure privileges such as special Sistine Chapel entrances, creating a selling point for premium itineraries and time-sensitive tours.

Offbeat appeal Leverage the unique niche of off-the-beaten-path itineraries and crypts tours to appeal to customers seeking unique experiences, cross-sell to niche travel segments and cultural heritage enthusiasts.

Digital partnerships Engage in channel and retargeting opportunities using the current tech stack (Optimizely, Criteo, Microsoft Advertising) to drive direct bookings and convert interest from OTA or content-driven traffic.

Growth collaboration Explore partnerships with mid-market travel platforms and tour aggregators by highlighting scalable small-group formats, guardianship of brand quality, and potential revenue tiers in the <$1M revenue segment.