Sustainability & Branding Position Walla Walla Valley Wine Alliance as a premier regional wine tourism and education partner with a strong sustainability and AVA marketing focus, offering opportunities to collaborate on joint promotional campaigns, consumer events, and trade education that align with sustainability storytelling.

Tourism & Expansion Leverage the recent expansion into Spokane and new tour stops in Bellevue and Spokane to pursue partnerships with regional retailers, tasting rooms, and hospitality groups for co-branded itineraries, pop-ups, and cross-market distribution pilots.

Executive Leadership Engage the newly appointed Executive Director to secure high-level sponsorships, grant initiatives, and strategic alliances with wine clubs, media partners, and industry associations that amplify visibility and drive membership and program sponsorships.

Awards & Credibility Capitalize on the region’s recognition as America’s Best Wine Region and best tasting room to attract premium partners, limited-release collaborations, and experiential packages that leverage brand prestige in both media and experiential channels.

Digital & Data Utilize the Alliance’s digital footprint and analytics capabilities (website, social channels, analytics) to identify and target consumer segments, optimize event marketing, and measure ROI for sponsorships, tours, and Wander Walla Walla itineraries.