Midwest Coverage Target midwest gas stations, automotive dealerships, service facilities, contractors, and distributors that rely on petroleum equipment, lighting, EV charging, DEF storage, and critical infrastructure solutions. Potential upsell opportunities with manufacturers the firm represents and cross-sell into adjacent facilities in states they serve.

Growth Readiness With revenue in the 10–25 million range and 11–50 employees, there is likely room for expanded partnerships, larger project scopes, and ongoing maintenance contracts as customers upgrade to newer technologies such as EV charging and energy-efficient systems.

Digital Reach Leverage their WordPress site and Google Workspace foundation to initiate inbound marketing and targeted outreach to Midwest buyers, focusing on mission critical infrastructure, water storage, and retail solutions to generate qualified leads in existing verticals.

Competitive Positioning Position Walsh, Long & Company as a regional specialist with a broad portfolio across petroleum equipment, automotive service, lighting and electrical systems, and EV charging, differentiating from larger national brokerages by local market knowledge and compliance focus.

Key Contacts & Expansion Identify manufacturer partners and current client rosters to map cross-sell opportunities for maintenance, service agreements, and equipment refresh cycles; target expansion into additional Midwest states not currently served or where demand for DEF storage and EV infrastructure is growing.