Small agency focus Waterhole Software is a Colorado Springs-based consulting firm serving law enforcement and justice entities with a lean team (11-50 employees). This suggests opportunities for scaled software or service packages tailored to mid-size public sector agencies seeking cost-effective technology decision support.

Technology decision support The core offering centers on helping agencies choose and implement technology paths, presenting a sales angle for decision-support platforms, vendor evaluation tools, and project management accelerators that reduce technology risk.

Leadership credibility Executive leadership, led by President and CEO Aaron Gorrell, emphasizes expertise in law enforcement tech consulting, system integration, and project management, offering opportunities to cross-sell advisory services, training, and integration bundles.

Academic-aligned insights Mission references collaboration with Harvard-Kennedy policing research and NIJ innovations, signaling receptivity to research-driven tools, data analytics, and evidence-based procurement solutions that can be packaged as validated best-practice offerings.

Cost-conscious growth Current revenue is under one million with a small team, indicating a need for scalable, low-friction solutions such as modular software, managed services, and subscription-based pricing to align with client budgets and support incremental expansion.