Insights

Local Community Engagement Waters Hardware has a longstanding tradition of community involvement, exemplified by recent partnerships like the donation with KVOE, highlighting opportunities to position related products or services that support community initiatives and local goodwill.

Family-Driven Growth Led by a multi-generational family team with a deep-rooted history in hardware retailing, there is potential to leverage family-centric marketing strategies or sponsored community events that resonate with their legacy and values.

Regional Presence Operating primarily within Kansas and associated with True Value cooperative, Waters Hardware offers a gateway for regional suppliers or brands seeking to expand their footprint through partnerships or tailored product offerings in similar markets.

Mid-Sized Retail Focus With revenue estimates between 10M and 25M and a dedicated team, Waters Hardware provides an opportunity for targeted promotions on home improvement products, tools, or services that cater to small and medium localized hardware stores.

Growth Synergy Opportunities Given their association with the True Value cooperative and aspirations of community service, there are prospects for collaborative marketing campaigns, technology upgrades, or loyalty programs that enhance their competitive position and customer engagement.

Waters Hardware Tech Stack

Waters Hardware's Email Address Formats

Waters Hardware uses at least 2 format(s):
Waters Hardware Email FormatsExamplePercentage
FLast@waterstruevalue.comJDoe@waterstruevalue.com
88%
First@waterstruevalue.comJohn@waterstruevalue.com
6%
First.Last@waterstruevalue.comJohn.Doe@waterstruevalue.com
6%

Frequently Asked Questions

Where is Waters Hardware's headquarters located?

Minus sign iconPlus sign icon
Waters Hardware's main headquarters is located at 460 South Ohio Street Salina, Kansas 67401 United States. The company has employees across 1 continents, including North America.

What is Waters Hardware's official website and social media links?

Minus sign iconPlus sign icon
Waters Hardware's official website is watershardware.com and has social profiles on LinkedIn.

What is Waters Hardware's NAICS code?

Minus sign iconPlus sign icon
Waters Hardware's NAICS code is 44-45 - Retail Trade.

How many employees does Waters Hardware have currently?

Minus sign iconPlus sign icon
As of February 2026, Waters Hardware has approximately 43 employees across 1 continents, including North America. Key team members include Store Manager: M. M.General Manager: J. H.Store Manager: M. S.. Explore Waters Hardware's employee directory with LeadIQ.

What industry does Waters Hardware belong to?

Minus sign iconPlus sign icon
Waters Hardware operates in the Retail industry.

What is Waters Hardware's email format?

Minus sign iconPlus sign icon
Waters Hardware's email format typically follows the pattern of FLast@waterstruevalue.com. Find more Waters Hardware email formats with LeadIQ.

When was Waters Hardware founded?

Minus sign iconPlus sign icon
Waters Hardware was founded in 1894.

Waters Hardware

RetailKansas, United States11-50 Employees

Our Mission:
To provide the best possible value in home improvement.

Waters Hardware Company was founded in 1894 by GE Waters in a small town north of Abilene – Manchester, Kansas. Offering a “little bit of everything” to a small town, it was aptly named GE Waters General Merchandise. With school aged children and their further education on his mind, G.E. decided to move his business in 1905 to Junction City, where his children had the opportunity to attend high school. At this time, he renamed the business to Waters Hardware.

The generations that followed expanded the business to include furniture and appliances and an additional hardware store in Manhattan, KS (1932). Bob and Jim Waters, grandson and great-grandson of G.E. Waters, oversaw the largest expansion of the company and it’s association with the True Value Company. True Value is one of the world’s largest retailer-owned hardware cooperatives, representing independent retailer locations in over 60 countries.

Current President of Waters True Value, Jim Waters, joined the family business at a young age, learning the business from the ground up. He was elected President in 1987. Jim’s son Scott was elected Vice President in 2010, and together, they continue the tradition of providing quality products and service to the communities they serve.

Section iconCompany Overview

Headquarters
460 South Ohio Street Salina, Kansas 67401 United States
NAICS Code
44-45 - Retail Trade
Founded
1894
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    Waters Hardware's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Waters Hardware's revenue is estimated to be in the range of $10M$25M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.