Insights

Strong Community Roots Waters Hardware has a long-standing history of serving small-town communities in Kansas since 1894, indicating a loyal customer base and community-centered sales opportunities for home improvement, hardware, and related products.

Alignment with True Value As an affiliated member of the True Value cooperative, Waters Hardware has access to a wide range of supplier networks and marketing initiatives, providing opportunities to expand product offerings and promotional efforts to local customers.

Potential for Local Engagement Recent partnership initiatives, such as supporting community events and charities like KVOE's troop donation, suggest increasing avenues for community-based marketing and local promotions to boost store traffic and loyalty.

Growth in Revenue Range With annual revenues estimated between 10 and 25 million dollars and a focused regional presence, there are sales opportunities through targeted product bundles, seasonal campaigns, and exclusive promotions aimed at home improvement projects.

Family Leadership Continuity The company’s leadership remains within the Waters family, emphasizing stability and personalized customer service, which can be leveraged to promote bespoke product solutions and premium services to dedicated customers.

Waters Hardware Tech Stack

Waters Hardware's Email Address Formats

Waters Hardware uses at least 2 format(s):
Waters Hardware Email FormatsExamplePercentage
FLast@waterstruevalue.comJDoe@waterstruevalue.com
88%
First@waterstruevalue.comJohn@waterstruevalue.com
6%
First.Last@waterstruevalue.comJohn.Doe@waterstruevalue.com
6%

Frequently Asked Questions

What is Waters Hardware's official website and social media links?

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Waters Hardware's official website is watershardware.com and has social profiles on LinkedIn.

What is Waters Hardware's NAICS code?

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Waters Hardware's NAICS code is 44-45 - Retail Trade.

How many employees does Waters Hardware have currently?

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As of December 2025, Waters Hardware has approximately 51 employees across 1 continents, including North America. Key team members include Store Manager: M. M.Store Manager: M. S.Branding And Communications Manager: S. S.. Explore Waters Hardware's employee directory with LeadIQ.

What industry does Waters Hardware belong to?

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Waters Hardware operates in the Retail industry.

What is Waters Hardware's email format?

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Waters Hardware's email format typically follows the pattern of FLast@waterstruevalue.com. Find more Waters Hardware email formats with LeadIQ.

When was Waters Hardware founded?

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Waters Hardware was founded in 1894.

Waters Hardware

RetailKansas, United States51-200 Employees

Our Mission:
To provide the best possible value in home improvement.

Waters Hardware Company was founded in 1894 by GE Waters in a small town north of Abilene – Manchester, Kansas. Offering a “little bit of everything” to a small town, it was aptly named GE Waters General Merchandise. With school aged children and their further education on his mind, G.E. decided to move his business in 1905 to Junction City, where his children had the opportunity to attend high school. At this time, he renamed the business to Waters Hardware.

The generations that followed expanded the business to include furniture and appliances and an additional hardware store in Manhattan, KS (1932). Bob and Jim Waters, grandson and great-grandson of G.E. Waters, oversaw the largest expansion of the company and it’s association with the True Value Company. True Value is one of the world’s largest retailer-owned hardware cooperatives, representing independent retailer locations in over 60 countries.

Current President of Waters True Value, Jim Waters, joined the family business at a young age, learning the business from the ground up. He was elected President in 1987. Jim’s son Scott was elected Vice President in 2010, and together, they continue the tradition of providing quality products and service to the communities they serve.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
1894
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Waters Hardware's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Waters Hardware's revenue is estimated to be in the range of $10M$25M

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