Tech Savvy Approach Waters utilizes a tech stack that includes Google Analytics, WordPress, Figma, and Shopify, indicating a modern approach to graphic design and digital marketing. Leveraging these technologies could be an effective way to attract tech-driven clients.
Creative Brand Connections Specializing in purpose-driven design, Waters excels in creating designs that astound, connect, and inspire. This emphasis on emotional connection through design can resonate well with brands looking to strengthen their customer relationships.
Market Expansion Opportunities With the recent emphasis on meaningful brand connections, Waters is well-positioned to explore market expansion opportunities. Identifying industries where emotional design plays a crucial role can lead to new sales prospects and partnerships.
Competitive Insights Looking at companies like PerkinElmer, Illumina, and MilliporeSigma within the industry sheds light on the potential clientele Waters could target. Understanding the competition can aid in tailoring sales strategies to stand out in the competitive landscape.
Growth Potential through Collaborations Collaborating with companies like Quartzy, which is of a similar size but with substantial revenue growth, presents an opportunity for Waters to explore collaborative projects or partnerships. Leveraging such synergies can lead to mutual business growth.