Community Engagement WaterTower Theatre demonstrates a strong commitment to accessibility and community outreach through reduced ticket prices for seniors and students as well as diverse educational programs, creating opportunities for partnerships with local education and non-profit organizations.

Strategic Partnerships Recent collaborations with Garland Independent School District and Lone Star Circus highlight the theatre’s openness to innovative cultural initiatives, presenting potential avenues for sponsorship, cross-promotional activities, and educational program collaborations.

Digital Outreach Active use of digital platforms like YouTube, Google Analytics, and social media suggests an emphasis on digital marketing, offering opportunities to enhance audience engagement, ticket sales, and online fundraising efforts.

Funding & Growth While current revenue is under one million dollars with limited funding details, targeted development efforts toward sponsorships, grants, or philanthropic support could significantly expand the theatre’s programming capacity and community impact.

Leadership & Recognition Strong leadership under Producing Artistic Director Terry Martin and recent artistic hires like Joanie Schultz position the theatre for innovative productions, making it an attractive partner for brands seeking to associate with high-quality, award-winning live arts experiences.