Strong Employee Ownership Waudena is a 100% employee-owned company, which indicates a motivated workforce committed to quality and customer satisfaction. This ownership structure can be leveraged to emphasize product reliability and craftsmanship during sales discussions.

Expanding Product Line Recent launches like the three new styles in the Cambridge Smooth Steel Door Collection demonstrate ongoing product innovation. This opens opportunities to target clients seeking the latest design trends and durable building materials.

Mid-Market Revenue With an annual revenue between 1 million and 10 million dollars, Waudena targets a segment that values quality and customization, presenting chances for customized proposals to medium-sized builders and contractors.

Recent Leadership Hiring The appointment of a new Vice President of Sales reflects strategic growth and a focus on strengthening sales efforts, offering potential for partnership or engagement with their expanding sales team.

Quality & Durability Focus Waudena emphasizes building lasting, high-quality products, making it an attractive supplier for customers prioritizing durability and premium standards, especially in the residential and commercial building sectors.