Regional Trust and Audience Waukesha Freeman's long-standing presence since 1859 establishes it as a trusted local news source in Waukesha County, offering targeted advertising opportunities to local businesses seeking direct engagement with the community.

Growth & Expansion With a dedicated team of 51-200 employees and revenue ranging from 1M to 10M, Waukesha Freeman presents potential for scalable advertising packages and customized marketing solutions as it aims to expand its digital presence.

Digital Advertising Platform Utilizing a tech stack that includes Amazon Advertising and DoubleClick Campaign Manager, the company demonstrates an active investment in digital marketing, opening avenues for partnerships in programmatic advertising and data-driven campaigns.

Competitive Positioning Compared to larger regional newspapers like Milwaukee Journal Sentinel and Wisconsin State Journal, Waukesha Freeman's localized focus offers niche opportunities for hyper-targeted marketing and community engagement campaigns.

Market Trends & Opportunities As the newspaper industry continues to evolve with digital trends, there is potential to develop innovative content sponsorships, sponsored local reports, and multimedia advertising to attract local advertisers seeking high engagement.