Wine and Spirits Wausau Coated has demonstrated strong activity in the wine and spirits sector, including recent wash-away adhesive technology tailored for reusable and returnable glass programs. This presents a clear plug for sales opportunities with premium beverage brands seeking sustainable, reusable packaging solutions.

Wash-off Adhesives The launch of WA-669 wash-away adhesive technology signals a capability to address dynamic labeling needs in circular packaging and returnable systems. Target beverage distributors and packaging converters exploring washable labels and reusable packaging ecosystems.

strategic Partnerships Recent collaborations with Revino and cross-industry players indicate a willingness to co-develop innovative label solutions. Use this to position co-engineered label programs with prospective customers in wine, spirits, and health and beauty segments seeking differentiated constructions.

Executive Access Key leadership promotions in sales and growth roles (Executive VP of Sales & Marketing and Chief Growth Officer) suggest a heightened emphasis on market expansion and customer acquisition. Leverage this to accelerate conversations with strategic accounts and larger opportunities.

Custom Capabilities Wausau Coated’s in-house adhesive blending, silicone blending, and broad substrate coating capabilities enable customization for high-volume or small-quantity runs across Indigo, UV Inkjet, and flexo interfaces. Position to targets requiring specialty labelstock and certified compatibility with printing OEMs.