Strong Industry Position Wave operates within the marketing services industry, creating engaging brand experiences that drive consumer advocacy, presenting opportunities for partnerships and collaborations aimed at enhancing brand engagement efforts for clients.

Technologically Advanced With a tech stack including Preact, Progressive Web Apps, and security features like HSTS and X-XSS-Protection, Wave emphasizes innovative digital solutions, suggesting potential for selling cutting-edge marketing technology and digital engagement tools.

Financial Growth Potential Although Wave's revenue is between 1 million and 10 million dollars, its association with the Avidity Group and focus on measurable results indicates opportunities to offer scalable marketing and data-driven solutions that could support growth trajectories.

Expansion through Talent With a sizable team of over 1000 employees and active recruitment initiatives, Wave presents prospects to provide employee engagement platforms, training solutions, or HR technology to support talent acquisition and retention.

Market Differentiation As part of the competitive landscape that includes firms like Xero and NetSuite, Wave can leverage its emphasis on creating memorable brand experiences and consumer engagement campaigns to position itself as a leader in experiential marketing solutions for brands seeking differentiation.