Strategic merger WayPath has joined SingleStone, creating a combined service suite that can upsell enterprise-scale CMS CCM and CRM implementations, enabling cross-sell of broader digital transformation offerings to existing clients and attract Shared clientele from both brands.

End-to-end expertise The combined entity emphasizes end-to-end solutions from platform implementation to custom apps and AI insights, presenting a compelling value proposition for clients seeking single-vendor accountability and streamlined project delivery.

Tech stack leverage Current tech assets (CMS, CCM, CRM capabilities, and AI-powered insights) align with market demand for personalized customer journeys, offering a ready path to pitch integrated digital engagement platforms to mid-market and enterprise buyers.

Industry positioning With Sitecore-related recognition and a history of partnering with Sitecore, there is an opportunity to target organizations already invested in Sitecore or exploring modern CX platforms, leveraging the credibility of the merged brand.

Growth signals Revenue range and a small, specialized team indicate potential for scalable engagements through managed services, ongoing optimization, and continual improvements, making annual retainers or managed service agreements attractive to potential clients.