Sports Franchise Reach Leverage WBZ-FM 98.5 The Sports Hub’s position as Boston’s flagship station for major teams to pitch targeted advertising and sponsorship packages to local sports brands, teams, and vendors seeking high-engagement, geographically-relevant campaigns.

Marconi Heritage Highlight the station’s multiple Marconi awards to potential advertisers as proof of credibility, audience trust, and broadcast excellence to justify premium sponsorship tiers and branded content opportunities.

Cross-Channel Expansion Capitalize on recent digital initiatives such as YouTube livestreams and online content extensions to propose integrated packages combining on-air, livestream, and digital video advertising for amplified reach and measurable impact.

Partnership Cadence Explore partnerships with retailers and consumer brands connected to local audiences (for example Stop & Shop collaborations) and craft co-branded campaigns, promotions, and experiential activations that drive foot traffic and sales.

Tech-Driven Selling Utilize the station’s tech stack (CRM via iCIMS, analytics with New Relic, data ingestion with Snowplow) to offer data-backed targeting, performance tracking, and ROI reporting as a differentiator for advertisers seeking measurable outcomes.