Insights

Bundled Subscriptions Capitalize on ownership by The New York Times to offer bundled digital subscriptions, enabling cross-pollination of The Athletic and NYT audiences to accelerate subscriber growth and loyalty.

Regional Growth LATAM Use The Athletic's Mexico City base to localize content and build regional partnerships and sponsorships in Mexico and Latin America, unlocking targeted advertising and sponsorship revenue.

Data-Driven Advertising Leverage the Snowplow data stack and modern web tech to offer advertisers precise measurement, audience insights, and attribution services, while integrating with NYT distribution for scalable ad partnerships.

AudioVideo Monetization Expand revenue through sponsorships, branded content, podcast monetization, and premium video offerings around live commentary and exclusive interviews, supported by targeted ad insertion.

NYT Channel Synergies Tap into The New York Times sales networks and co-branded opportunities to broaden advertising inventory, content licensing, and cross-promotion across The Athletic and NYT brands.

Similar companies to The Athletic

The Athletic Tech Stack

The Athletic uses 8 technology products and services including Snowplow, jQuery CDN, Open Graph, and more. Explore The Athletic's tech stack below.

Snowplow
Analytics
jQuery CDN
Content Delivery Network
Open Graph
Content Management System
Google Fonts API
Font Scripts
React
Javascript Frameworks
styled-components
Javascript Frameworks
Underscore.js
Javascript Libraries
Express
Web Frameworks

Media & News

The Athletic's Email Address Formats

The Athletic uses at least 2 format(s):

The Athletic Email Formats	Example	Percentage
FLast@theathletic.com	JDoe@theathletic.com	71%
First.Last@theathletic.com	John.Doe@theathletic.com	18%
First@theathletic.com	John@theathletic.com	10%
Last@theathletic.com	Doe@theathletic.com	1%
First.Last@nytimes.com	John.Doe@nytimes.com	69%
FLast@nytimes.com	JDoe@nytimes.com	25%
Last@nytimes.com	Doe@nytimes.com	3%
First@nytimes.com	John@nytimes.com	3%

Frequently Asked Questions

Where is The Athletic's headquarters located?

The Athletic's main headquarters is located at Mexico City, Mexico City Mexico. The company has employees across 6 continents, including North AmericaEuropeOceania.

What is The Athletic's official website and social media links?

The Athletic's official website is nytimes.com and has social profiles on LinkedIn Crunchbase.

What is The Athletic's NAICS code?

The Athletic's NAICS code is 54151 - Computer Systems Design and Related Services.

How many employees does The Athletic have currently?

As of June 2026, The Athletic has approximately 906 employees across 6 continents, including North AmericaEuropeOceania. Key team members include Ceo, Founder: T. A. C. F. W.Chief Executive Officer: L. R.Chief Commercial Officer (cco): S. T.. Explore The Athletic's employee directory with LeadIQ.

What industry does The Athletic belong to?

The Athletic operates in the Online Audio and Video Media industry.

What technology does The Athletic use?

The Athletic's tech stack includes SnowplowjQuery CDNOpen GraphGoogle Fonts APIReactstyled-componentsUnderscore.jsExpress.

What is The Athletic's email format?

The Athletic's email format typically follows the pattern of FLast@theathletic.com. Find more The Athletic email formats with LeadIQ.

When was The Athletic founded?

The Athletic was founded in 2016.

The Athletic

Q: What is The Athletic's official website and social media links?

The Athletic's official website is nytimes.com. The Athletic has social profiles on LinkedIn.

Q: How many employees does The Athletic have currently?

The Athletic has approximately 906 employees.

Q: What technology does The Athletic use?

The Athletic's tech stack includes Google Ads Conversion Tracking, DoubleClick for Publishers (DFP), FedEx, Microsoft ASP.NET, Node.js.

Q: What is The Athletic's NAICS code?

The Athletic's NAICS code is 54151 (Computer Systems Design and Related Services).

Online Audio and Video MediaMexico City, Mexico501-1000 Employees

The Athletic is an online media company focused on sports journalism, delivering storytelling and analysis to bring fans closer to the heart of the game. Its content includes breaking news, live commentary, deeply reported long reads, and exclusive interviews, made available to subscribers who rely on it for important sports coverage. In 2022, The Athletic was acquired by The New York Times, integrating its operations with a major newspaper publisher. 

Based in Mexico City, the company operates in the online audio and video media space and maintains a sizable team. The service targets sports fans who want authoritative reporting, timely updates, and in-depth storytelling delivered through digital formats.