Expansion into new markets The recent hiring of high-profile sports figures like Jorge Vilda and Fabrizio Romano showcases Athletic City Group's expansion into new markets and potential for partnerships within the sports industry.

Audience engagement strategies Launching updated rankings of NFL stadiums and top players demonstrates a deep understanding of engaging sports fans. This presents opportunities for collaborations with brands looking to reach a highly engaged audience.

Exclusive content offerings With a focus on delivering exclusive interviews and deeply-reported stories, The Athletic sets itself apart in the media landscape. Leveraging this unique content offering can attract subscribers and interest from advertisers seeking premium placement.

Strategic talent acquisition The recruitment of industry experts like Tyler Kepner and Terri Ann Glynn positions Athletic City Group as a hub for top talent in sports media. Leveraging these professionals' networks can open doors for strategic partnerships and sponsorships.

Competitive positioning In a landscape with players like ESPN and Sports Illustrated, The Athletic's strong revenue and unique content approach solidify its competitive edge. Highlighting these strengths can attract advertisers looking to associate with a premium sports media brand.