Acquisition leverage Leverage The Purple Guys acquisition of We Are IT to position as a broader Midwest MSP with combined client base spanning Kansas City to St. Louis and beyond, creating cross-sell opportunities for outsourced IT services, managed security, and proactive maintenance to existing and acquired customers.

Midwest expansion Target expansion opportunities in new markets where Purple Guys has recently grown, such as Texas and additional Midwest regions, by offering complementary services, bundled support packages, and multi-site MSP solutions to multi-location clients.

Growth through acquisitions Capitalize on a proven growth path of add-on acquisitions by proposing integrated service offerings, transition support, and scalable pricing models to prospects seeking rapid MSP scale, remote monitoring, and standardized SLAs.

SMB focus Position as a cost-effective, world-class IT partner for small and mid-market businesses, emphasizing preventative maintenance, remote/on-site support, and predictable pricing to appeal to Growth-focused SMBs looking for reliable IT management.

Digital footprint Explore prospects with data-driven marketing and security readiness, leveraging Purple Guys’ digital tooling stack (tracking pixels and analytics) to target SMBs wary of outages; offer security, monitoring, and compliance services aligned with their growth trajectory.