Regional Expansion We Are IT, now part of The Purple Guys, has demonstrated significant growth through recent acquisitions and office expansions, notably in Texas and Indiana. This indicates a strong regional footprint and an ongoing strategy to serve small and mid-sized businesses across the Midwest and beyond, creating opportunities to offer tailored managed IT services to a broader customer base.

Acquisition Momentum The company's active acquisition strategy, including the recent purchase of Goadvantex, Mbssecure, and Accelerate, positions it as a dynamic player in the MSP market. These acquisitions suggest ongoing demand for scalable, specialized IT solutions, providing a chance to introduce complementary services such as cybersecurity, cloud management, and strategic consulting to newly integrated clients.

Focused SMB Market With a proven track record of delivering IT services to small and mid-market organizations, We Are IT and The Purple Guys serve a niche of businesses that often seek reliable, predictable managed service providers. Sales efforts can leverage this focus to present customized packages that address the unique needs of smaller enterprises, such as remote support and preventative maintenance.

High Growth Potential Having expanded its service reach to over 200 local organizations and supporting more than 5000 employees, the company is poised for further growth. This growth trajectory signals opportunities to upsell existing clients with advanced IT solutions, including cybersecurity, data protection, and compliance services to meet increasing technology demands.

Technology and Branding The company's use of a modern tech stack and its recognition as a pioneering MSP regionally enhance its market credibility. There is potential to offer brand-enhancing digital marketing or technology consultancy services, as well as to leverage their regional reputation to attract larger clients seeking proven managed service partnerships.