Growing Customer Base Optus serves over 10 million customers daily, indicating substantial potential for upselling advanced digital services and personalized content packages to a large, engaged customer base.

Content & Entertainment With exclusive offerings like Optus Sport, streaming, and entertainment services, there is an opportunity to bundle telecommunications with premium media, attracting customers seeking integrated entertainment experiences.

Network Expansion Recent efforts to on-shore network operations and increase local contact center staffing suggest a focus on improving service quality and reliability, creating a sales opening for network optimization and managed service solutions.

Leadership Transition Major executive changes including new CIO appointment and leadership transitions indicate potential for innovative technology deployments and digital transformation initiatives ideal for enterprise IT solutions.

Cost Optimization Workforce reductions and fines for regulatory violations point to a focus on efficiency and compliance, which may create opportunities for cost management tools, compliance solutions, and operational risk mitigation services.