Customer Service Focus Optus has recently appointed a Chief Customer Advocate, highlighting its commitment to improving customer experience. This opens opportunities to offer customer engagement solutions, CRM enhancements, and digital service platforms tailored to elevate customer satisfaction.

Network Modernization Needs Recent network issues and a high-profile leadership change in network technology standardization suggest ongoing modernization efforts. There is potential to provide network optimization, cybersecurity, and infrastructure upgrade services to enhance reliability and resilience.

Digital Campaign Opportunities Optus actively engages in social initiatives such as the Mardi Gras partnership, indicating a focus on digital marketing and brand engagement. This creates avenues for innovative marketing tech, data analytics, and creative campaign support to boost brand visibility.

Regulatory & Compliance Support The recent emergency call failures linked to network outages emphasize the importance of compliance and crisis management tools. There is potential for offering emergency communication systems, network monitoring, and compliance solutions to mitigate risks.

Employee & Organizational Growth Optus continues to restructure and optimize its workforce, including adding leadership in network standards and reducing headcount. Opportunities exist in workforce management software, talent development platforms, and internal communications technology to support organizational agility.