Insights

Market Expansion Weetabix exports to over 80 countries and has global business operations, presenting opportunities to expand distribution and enter new markets, leveraging their reputation for innovation and quality.

Brand Campaigns The company's recent £10m advertising campaigns across multiple channels indicate a strong focus on increasing brand visibility and volume growth, which could open avenues for partnership with retail and digital marketing partners.

New Product Launches The launch of new flavoured Weetos and collaborations like the Lyle’s Golden Syrup cereal suggest a target for tailored product solutions, co-branding, or premium offerings to suit diverse consumer tastes.

Sustainability Focus Publishing their 2023 Sustainability Report and highlighting British wheat farming presents opportunities to collaborate on sustainable sourcing initiatives and appeal to eco-conscious consumers.

Acquisitive Strategy Recent acquisition of Lacka Foods shows Weetabix’s growth ambition in high-protein and health-focused product segments, indicating potential for partnerships in health, functional foods, and innovative product categories.

Weetabix Tech Stack

Weetabix uses 8 technology products and services including Veeam, Indeed, IBM, and more. Explore Weetabix's tech stack below.

  • Veeam
    Backup And Recovery
  • Indeed
    Human Resource Management System
  • IBM
    IT
  • JSON-LD
    Javascript Frameworks
  • Linux
    Programming Languages
  • Microsoft Defender
    Security
  • Onsen UI
    Software Development
  • Adobe Creative Suite
    Visualisation Software

Media & News

Weetabix's Email Address Formats

Weetabix uses at least 2 format(s):
Weetabix Email FormatsExamplePercentage
First.Last@weetabix.co.ukJohn.Doe@weetabix.co.uk
87%
FL@weetabix.co.ukJD@weetabix.co.uk
5%
FLast@weetabix.co.ukJDoe@weetabix.co.uk
4%
FirstLast@weetabix.co.ukJohnDoe@weetabix.co.uk
2%
First.Middle@weetabix.co.ukJohn.Michael@weetabix.co.uk
1%
First@weetabix.co.ukJohn@weetabix.co.uk
1%
First.Last@weetabixfoodcompany.co.ukJohn.Doe@weetabixfoodcompany.co.uk
99%
FLast@weetabixfoodcompany.co.ukJDoe@weetabixfoodcompany.co.uk
1%

Frequently Asked Questions

What is Weetabix's official website and social media links?

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Weetabix's official website is weetabixfoodcompany.co.uk and has social profiles on LinkedIn.

What is Weetabix's NAICS code?

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Weetabix's NAICS code is 311 - Food Manufacturing.

How many employees does Weetabix have currently?

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As of December 2025, Weetabix has approximately 1K employees across 4 continents, including EuropeNorth AmericaAfrica. Key team members include Chief Executive Officer: K. W.Head Of Capacity And Capability: M. B.Head Of Supply Chain: R. S.. Explore Weetabix's employee directory with LeadIQ.

What industry does Weetabix belong to?

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Weetabix operates in the Food and Beverage Manufacturing industry.

What technology does Weetabix use?

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Weetabix's tech stack includes VeeamIndeedIBMJSON-LDLinuxMicrosoft DefenderOnsen UIAdobe Creative Suite.

What is Weetabix's email format?

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Weetabix's email format typically follows the pattern of First.Last@weetabix.co.uk. Find more Weetabix email formats with LeadIQ.

Weetabix

Food and Beverage ManufacturingEngland, United Kingdom1001-5000 Employees

We are Weetabix. Home to the UK’s favourite breakfast cereal.

Our purpose is to help people live better lives by providing better breakfasts. We’re leading the cereal market with world class innovation, we win awards. And trophies. 

Oh.., we also make Weetabix Minis, Weetos, Oatibix, Ready Brek, Alpen, and more. Bet you didn’t know that before. You do now. With all of this, we win with our customers. 

Home for us is in the beautiful Northamptonshire countryside, we’re less than an hour from London and Birmingham. Agile working means we can be based anywhere and get the job done. We export to over 80 countries and we’ve got businesses in other locations around the globe too. 

We’re ambitious. And it’s all because we give our people the freedom and support to make the big decisions. It’s what we call The Weetabix Difference, and it’ll make all the difference to your career.

Weetabix Food Company is a subsidiary of Post Holdings, Inc., headquartered in St. Louis, Missouri.  Post Holdings, Inc is a consumer packaged goods holding company operating in center-of-the-store, foodservice, food ingredient, private label, refrigerated and active nutrition food categories.  Post Holdings, Inc is listed on the New York Stock Exchange (NYSE: POST)

Section iconCompany Overview

NAICS Code
311 - Food Manufacturing
Employees
1001-5000

Section iconFunding & Financials

  • $100M$250M

    Weetabix's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Weetabix's revenue is estimated to be in the range of $100M$250M

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