Insights

Market Expansion Weetabix actively exports to over 80 countries and has established international business operations, indicating strong potential for developing new export markets and distribution partnerships globally.

Innovative Campaigns Recent investment in a £10 million marketing campaign across multiple channels demonstrates a willingness to invest in brand growth, creating opportunities to introduce complementary products and co-branded initiatives.

Product Diversification Expansion of product lines with new flavors like Weetos Chocolate and Honeycomb and collaborations such as with Lyle’s Golden Syrup highlight a readiness to explore new taste profiles, opening doors for tailored product offerings to target specific consumer segments.

Sustainability Focus The publication of a comprehensive sustainability report and its emphasis on British farmers suggest a strong commitment to sustainable sourcing, presenting opportunities for partnerships with eco-conscious suppliers and promoting the company’s environmental initiatives.

Acquisition and Growth The recent acquisition of Lacka Foods and leadership appointments reflect a strategy for growth through acquisitions and strengthening operational expertise, indicating potential for sales of new product categories and expanded distribution channels.

Weetabix Tech Stack

Weetabix uses 8 technology products and services including Veeam, Indeed, IBM, and more. Explore Weetabix's tech stack below.

  • Veeam
    Backup And Recovery
  • Indeed
    Human Resource Management System
  • IBM
    IT
  • JSON-LD
    Javascript Frameworks
  • Linux
    Programming Languages
  • Microsoft Defender
    Security
  • Onsen UI
    Software Development
  • Adobe Creative Suite
    Visualisation Software

Media & News

Weetabix's Email Address Formats

Weetabix uses at least 2 format(s):
Weetabix Email FormatsExamplePercentage
First.Last@weetabix.co.ukJohn.Doe@weetabix.co.uk
87%
FL@weetabix.co.ukJD@weetabix.co.uk
5%
FLast@weetabix.co.ukJDoe@weetabix.co.uk
4%
FirstLast@weetabix.co.ukJohnDoe@weetabix.co.uk
2%
First.Middle@weetabix.co.ukJohn.Michael@weetabix.co.uk
1%
First@weetabix.co.ukJohn@weetabix.co.uk
1%
First.Last@weetabixfoodcompany.co.ukJohn.Doe@weetabixfoodcompany.co.uk
99%
FLast@weetabixfoodcompany.co.ukJDoe@weetabixfoodcompany.co.uk
1%

Frequently Asked Questions

Where is Weetabix's headquarters located?

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Weetabix's main headquarters is located at Station Road, Burton Latimer Kettering, Northants NN15 5JR, GB. The company has employees across 4 continents, including EuropeNorth AmericaAfrica.

What is Weetabix's official website and social media links?

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Weetabix's official website is weetabixfoodcompany.co.uk and has social profiles on LinkedIn.

What is Weetabix's NAICS code?

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Weetabix's NAICS code is 311 - Food Manufacturing.

How many employees does Weetabix have currently?

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As of October 2025, Weetabix has approximately 1K employees across 4 continents, including EuropeNorth AmericaAfrica. Key team members include Head Of Capacity And Capability: M. B.Head Of Supply Chain: R. S.Head Of Commercial, Category & Shopper Strategy: H. L.. Explore Weetabix's employee directory with LeadIQ.

What industry does Weetabix belong to?

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Weetabix operates in the Food and Beverage Manufacturing industry.

What technology does Weetabix use?

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Weetabix's tech stack includes VeeamIndeedIBMJSON-LDLinuxMicrosoft DefenderOnsen UIAdobe Creative Suite.

What is Weetabix's email format?

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Weetabix's email format typically follows the pattern of First.Last@weetabix.co.uk. Find more Weetabix email formats with LeadIQ.

Weetabix

Food and Beverage ManufacturingUnited Kingdom1001-5000 Employees

We are Weetabix. Home to the UK’s favourite breakfast cereal.

Our purpose is to help people live better lives by providing better breakfasts. We’re leading the cereal market with world class innovation, we win awards. And trophies. 

Oh.., we also make Weetabix Minis, Weetos, Oatibix, Ready Brek, Alpen, and more. Bet you didn’t know that before. You do now. With all of this, we win with our customers. 

Home for us is in the beautiful Northamptonshire countryside, we’re less than an hour from London and Birmingham. Agile working means we can be based anywhere and get the job done. We export to over 80 countries and we’ve got businesses in other locations around the globe too. 

We’re ambitious. And it’s all because we give our people the freedom and support to make the big decisions. It’s what we call The Weetabix Difference, and it’ll make all the difference to your career.

Weetabix Food Company is a subsidiary of Post Holdings, Inc., headquartered in St. Louis, Missouri.  Post Holdings, Inc is a consumer packaged goods holding company operating in center-of-the-store, foodservice, food ingredient, private label, refrigerated and active nutrition food categories.  Post Holdings, Inc is listed on the New York Stock Exchange (NYSE: POST)

Section iconCompany Overview

Headquarters
Station Road, Burton Latimer Kettering, Northants NN15 5JR, GB
NAICS Code
311 - Food Manufacturing
Employees
1001-5000

Section iconFunding & Financials

  • $100M$250M

    Weetabix's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Weetabix's revenue is estimated to be in the range of $100M$250M

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